The reinvention of an iconic hero.
From office and university use to creative appearance. From highlighting to colorful design object.
The 50th anniversary of the German consumer icon STABILO BOSS,
which is loved all over the world, shows how agile and disruptive even the most successful products
must redefine their range in response to new generations and new lifestyles.
The brave are rewarded with success. Happy birthday to BOSS!
** noA - EFFECT
#SOLD OUT in no time #additional product placement in all markets
#from highlighting to creative performance with the help of an all-embracing color range and creative packaging design
#reinforcement and revitalization of the products`proposition to new generations
** only rebel brands or disruptive concepts can revolutionise the market
** PACKAGING
23 colors in a sustainable desk set impressively presented in a creative packaging design.
A new way to enjoy BOSS with different techniques and a completely new color palette.
Highlight your day.
** POINT OF SALE
The Limited Edition was prominently displayed as a secondary placement in all markets.
The birthday pack sold out in no time at all. But that was not all. The impressive sales success led to the addition of
trendy natural colors to the range. And the success story which began in the 70ties continues.
BOSS ORIGINAL remains No. 1 in its new, versatile creative role.
