SEIDL CONFISERIE Masterpieces. Timeless Creative.
A groundbreaking, bold creative concept executed as a
passionate theatre piece to generate a buzz for a luxury chocolatier and praline maker specializing in nuts.
An immortal campaign - "Going nuts. The suicide of squirrels." (published in 2008)
#major publicity for a luxury chocolatier and praline maker
#animal suicide as a creative key to seduce with luxury nut chocolat
#emotional disruptive story telling and creative excellence in concept and execution proves timelessness
** only rebel brands or disruptive concepts can revolutionise the market
#New York Festival Award #Prix de la Photography #BFF Award #Graphis Gold Award
This campaign, which was published in Germany as out-of-home and print ads,
is outstanding not only because the courageous client gave us permission for this disruptive concept of selling
luxury nut chocolate with the story of squirrels killing themselves. The magical thing about this campaign
and one of the reasons for its success story, which continues to this day, is the fairytale-like,
dreamy image effect that makes it authentic.
We created this campaign as a piece of art, without the use of AI, CGI or post-production composing.
The wallpaper, the crockery, even the bathmat - the entire interior was transformed
piece by piece into a perfect squirrel home, printed and staged with a great stage set and passionate team.
Even parts from the famous Augsburger Puppenkiste were used.
The whole story was then perfectly captured by photographer Felix Holzer.
You can feel that they are real, and this magic makes this campaign of squirrels committing suicide
because all the nuts of the world are in the Seidl chocolate – immortal.
One of our timeless creative LOVEBRANDS.
* no squirrel died for this campaign
This professional campaign titled 'Squirrel, Rope, Squirrel, Gun, Squirrel, Electricity' was published in Germany in March, 2008.
It was created for the brand: Confiserie Seidl, by ad agency: Serviceplan. This Print medium campaign is related to the Confectionery,
Snacks industry and contains 3 media assets. It was submitted almost 16 years ago and won several creative awards like
the New York Festival, le Prix de la Photography, BFF Award, and is still cited creatively till today like in the ads of the world.
*CLIENT: Seidl Confiserie
*ADVERTISING AGENCY: Serviceplan
*CREATIVE DIRECTOR: Ilka Vogtmann, Ekkehard Frenkler
*COPYWRITER: Petra Nachtigall
*ART DIRECTOR: Patrizia Marroni
*GRAPHIC DESIGNERS: Daniel Tomcic, Miro Moric
*SET DESIGNER: Karl Göckel, Felix Holzer
*PHOTOGRAPHER: Felix Holzer
