STABILO ARTY Just create. Fun & Success.
Emotional revival of the brand’s core competence through an outstanding packaging range.
From a small test-market to an ongoing global success story by transforming the emotional brand identity
into a self-fulfilling brand proposition.
#Sales increase across EUROPE and Asia# additional product placement in all markets
#imperfection as key to creative empowerment for all target groups
#reinforcement and revitalization of the brand's core proposition
** only rebel brands or disruptive concepts can revolutionise the market
We have also broken the rules and developed a packaging design that goes outside the lines. Black as a packaging color was a small revolution for STABILO. But success belongs to the brave. And here we go. The test market with 6 products was so convincing that a completely new range was launched. In addition, creative tips for beginners and advanced users were created and five new products were developed. The success led to the creation of another ARTY line: ARTY +, with particularly artistically sophisticated (pigments, light fastness, etc.) products. As a result, five more creative sets were created, and more will come.
A high-quality paper brochure presents the various products and their creative USP and use. A step-by-step instruction demonstrates how to fully exploit their creative potential by experimenting with different styles and techniques. An ARTYacademy with additional tutorials has been set up in France.
The use of a black frame as a stage for the colorful performance of the ARTY range is not only a new step for STABILO, but it is also a disruptive element in the corporate world. The brand's signature packaging design was accompanied by a set of black in store furniture.
Letting go, experimenting and having fun creating outside the box is the constant narrative on social media channels to motivate and inspire more people than ever to love and live their creativity every day.
