STABILO FREE NO RULES!
It is a new approach.
A colorful evolution of the core competence from creating on paper.
STABILO introduces a new technology and product range. Acrylic markers to give free rein to creativity
and express yourself on most surfaces. Free your mind - NO RULES and imperfection is the new perfect!
This is our eighties punk approach in a trailblazing new colorful dress.
A surprising addition to the STABILO product portfolio to unleash boundless creativity.
A disruptive strategy and concept, embedded in an exciting new product range and an inspiring packaging design.
#colorful evolution of the brand’s core competence to Acrylic Marker
#creative empowerment by statement setting and imperfection
#reinforcement and expansion of the brand's core proposition
** only rebel brands or disruptive concepts can revolutionise the market
The packaging design shows the All-Surface-Use and creates a smooth blend between graffiti, do it yourself and design approach, as a statement to purpose and imperfection. The launch started with 3 tip sizes and 10 different packages and further tools are in preparation. Stay tuned.
For the French market, STABILO has produced additional tutorials with artists and illustrators to emphasize that there are NO RULES to expressing your creativity on all surfaces.
NO RULES was also the concept for the newly designed store furniture. Statement setting at its best.
